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Serums

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Professional Facial Serums for Different Skin Concerns

Targeted Skincare for Healthy, Radiant-Looking Skin

Facial serums are a targeted step in many skincare routines. Their lightweight formulations are designed to deliver concentrated ingredients that support specific skincare concerns, from dehydration and dullness to visible signs of ageing, uneven-looking skin tone, blemishes and sensitivity.


Explore a carefully selected range of professional skincare serums from trusted brands, including SIV, Circadia, Re-Dox Skin Lab, Fusion Meso, Larimedical, and other skincare brands. With formulas designed for different skin types and concerns, our collection makes it easier to find a serum that complements your individual skincare routine.


Whether you are looking for hydration, antioxidant support, brighter-looking skin, or targeted care for a specific concern, the right serum can complement the rest of your skincare routine.

Why Use a Serum?

Unlike cleansers, which help remove impurities, or moisturisers, which help maintain hydration and support the skin barrier, serums are generally formulated to target specific skincare goals.

Depending on the formulation, a serum may help:

  • Improve the appearance of dryness and dehydration
  • Support a brighter and more even-looking complexion
  • Improve the appearance of fine lines and skin texture
  • Support the skin barrier
  • Comfort sensitive or reactive-looking skin
  • Help improve the appearance of blemishes and excess oil
  • Provide antioxidant support against environmental stressors

For best results, choose a serum based on your skin type, primary concerns and the other active products in your routine.

Different Types of Facial Serums

Hydrating Serums
Hydrating serums help replenish moisture and support a smoother, plumper-looking complexion. Common ingredients include hyaluronic acid, glycerin, panthenol, ceramides and squalane. These formulas can be particularly useful for dry, dehydrated or moisture-depleted skin.

Brightening Serums
Brightening serums are designed for dullness and uneven-looking skin tone. Depending on the formulation, they may contain ingredients such as vitamin C, niacinamide and other antioxidant ingredients. These formulas can complement a skincare routine focused on improving the appearance of dullness, uneven tone and visible pigmentation.

Firming and Ageing Support Serums
Serums formulated for mature-looking skin may contain ingredients such as peptides, antioxidants, retinoids and other targeted actives. Depending on the formulation, these products can help improve the appearance of fine lines, texture and loss of firmness while supporting a smoother-looking complexion.

Calming and Barrier Support Serums
Sensitive or reactive-looking skin can benefit from formulas designed to provide hydration and comfort. Ingredients may include panthenol, niacinamide, oat extract, ceramides, allantoin and selected botanical extracts. These serums can support the skin barrier and help maintain a more comfortable, balanced-looking complexion.

Clarifying Serums
Clarifying serums are designed for oily or blemish-prone skin and may contain ingredients such as niacinamide, salicylic acid and other skin-balancing actives. Choose products according to your individual skin tolerance and always follow the manufacturer's directions.

Explore Our Professional Skincare Serum Brands

SIV Serums
SIV skincare focuses on supporting skin balance, the skin microbiome and barrier function. Its formulations can be considered as part of routines focused on maintaining skin comfort and a healthy-looking skin environment. Choose individual SIV products according to your skin needs and always follow the product directions.

Circadia Serums
Circadia skincare combines skin science with formulations designed around the skin's natural processes. Its range includes targeted products for concerns such as hydration, visible signs of ageing, uneven-looking skin tone and sensitivity. Explore Circadia serums as part of a skincare routine designed around your individual skin goals.

Re-Dox Skin Lab Serums
Re-Dox Skin Lab offers Australian skincare formulations with a focus on targeted skincare and antioxidant support. Its range includes products designed to complement routines focused on hydration, skin comfort and maintaining a healthy-looking complexion.

Fusion Meso Serums
Fusion Meso offers targeted skincare formulations designed for professional and home skincare routines. The range includes products focused on concerns such as hydration, the appearance of ageing and uneven-looking skin. Always follow individual product recommendations, particularly when using products containing concentrated active ingredients.

Larimedical Serums
Larimedical offers targeted skincare products designed to support hydration, skin comfort and the appearance of a healthy complexion. Its serum range can complement professional skincare routines and individual home skincare regimes.

How to Choose the Right Serum

Choosing the right serum depends on your skin type, primary concern and the products already included in your routine.

  • Dry or dehydrated skin: Look for hydrating ingredients such as hyaluronic acid, glycerin, panthenol and ceramides.
  • Dull or uneven-looking skin: Consider antioxidant and brightening formulations designed to improve the appearance of dullness and uneven tone.
  • Oily or blemish-prone skin: Choose lightweight, clarifying formulas suited to your skin's individual tolerance.
  • Sensitive or reactive-looking skin: Look for gentle formulations focused on hydration, comfort and barrier support.
  • Mature-looking skin: Consider targeted ingredients designed to support hydration, skin texture and the appearance of fine lines.

When introducing a new active ingredient, start gradually and follow the individual product instructions.

Serums for Different Skin Types

Serums for Combination Skin
Combination skin can benefit from lightweight formulations that provide hydration without feeling heavy. Choose targeted ingredients according to whether your main concern is dryness, excess oil or uneven texture.

Serums for Dry Skin
Hydrating serums can help replenish moisture and support a softer, smoother-looking complexion. Look for formulations that work well alongside a suitable moisturiser.

Serums for Oily Skin
Lightweight serum formulas can provide targeted care without adding unnecessary heaviness to your routine. Ingredients such as niacinamide may be suitable depending on the individual formulation.

Serums for Normal Skin
Normal skin can benefit from a variety of serum formulations, including hydrating, antioxidant and brightening options, depending on your individual skincare goals.

Serums for Sensitive Skin
Gentle formulations focused on hydration and barrier support can help maintain skin comfort. Introduce new products carefully and always check the individual product instructions.

How to Use a Serum in Your Skincare Routine

A serum is generally applied after cleansing and, where appropriate, after a mist or toner.

A simple skincare routine may look like:

Cleanser → Mist or Toner → Serum → Moisturiser → SPF in the morning

Your evening routine may vary depending on the products and active ingredients you use.

When combining multiple active products, avoid introducing several new products at the same time. Follow individual product instructions and adjust your routine according to your skin's tolerance.

Shop Professional Skincare Serums

Discover a carefully selected collection of facial serums designed for different skin types and skincare concerns. From hydrating and antioxidant formulations to targeted options for uneven-looking skin, visible signs of ageing and sensitivity, our collection offers products to complement a range of skincare routines.

Explore SIV, Circadia, Re-Dox Skin Lab, Fusion Meso, Larimedical, and other trusted skincare brands to find a serum suited to your individual skincare goals.

Complete your routine by exploring Cleansers, Mists/Toners, Moisturisers and SPF alongside your chosen serum.

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What people are saying about us

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Caitlin Saint
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Anna is such a kind and caring woman with such beautiful attention to detail. You can truly tell she cares about each and every client or customer that she comes across. She takes the time to get to understand and know her clients skin and lifestyle. Her expertise and knowledge are second to none, I look forward to supporting her in future!
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Anna Markham
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My products arrived quickly and safely packaged. I also received a complimentary mist which slotted seamlessly into my routine with lovely results. I would never had tried this product before. I loved my personalised hand written note. 5 stars!!
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Rose Sims
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Such an amazing experience as soon as you walk in the doors, Anna is such a sweet and caring person who truly looks into you’re skin to personalise it to what you need, rather than what would look better for the time you’re there. Amazing work, will definitely keep coming back 😊
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Lauren Higgs
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Always an amazing experience with Anna! Walking away feeling glowy, educated and relaxed. Highly HIGHLY Recommend her! Her results speak for themselves 🙌🏼
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Amanda Tait
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Love Idun and their products!!
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J profile picture
J
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A lovely experience, in a beautiful environment that gave amazing results, given Anna's expertise and targeted treatments :)
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Shaun Grant
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Anna knows skin! I have never been one to care for my skin and, as a 70’s Queensland baby, mine has certainly seen better days. When a friend made a passing comment that I had the “driest skin of anyone they had ever seen”, I knew it was time to do something about it. Idun Aesthetics was recommended to me and from my very first treatment, I noticed a marked improvement. After a couple of sessions, others were soon commenting on how fresh I looked - and even the over-sharing friend admitted that my skin was “glowing” since I started seeing Anna. While I can’t thank Anna enough for the impressive results her treatments have had, it is her passion and professionalism that has most impressed me. Her knowledge of skin health and care is second to none, while her warm and engaging personality ensures that I continually look forward to our consultations. For anyone seeking transformative skincare, I wholeheartedly recommend Anna at Idun Aesthetics!
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Brittany Nash
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I've never had any skin treatments before, but Anna was amazing!! She is so knowledgeable and explains everything in a way that is easy to understand. You can tell she takes great care of her clients and caters the treatment to your needs. My skin was glowing afterwards, and I can't recommend her enough.
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veronica pasti
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My experience was amazing! I will definitely come back Incredible results and care
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Indiah Zutti
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Anna is an absolute treasure! So lucky to have found Idun aesthetics, a judgement free safe space where Anna takes the time and care with your skin. She analysed my skin and recommended what was best for my current skin condition, and wow the product recommendation was on point! As someone with very dry skin it’s so refreshing to finally have a cream that makes me feel fresh and hydrated. Can’t wait for all of my further treatments and couldn’t recommend Anna at Idun any more 😇🙏🏼
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Frequently Asked Questions (FAQ)

A face serum is a lightweight skincare product formulated with concentrated ingredients designed to target specific skincare concerns, such as hydration, dullness, uneven-looking skin tone or visible signs of ageing
Generally, serum is applied before moisturiser. Moisturiser can then help maintain hydration and support the skin barrier. Always check the directions for your individual products.
Depending on the formulations and your skin's tolerance, more than one serum may be used in a routine. However, avoid unnecessarily layering multiple strong active ingredients. Introduce products gradually and follow individual product recommendations.
This depends on the individual serum and its ingredients. Some formulas are designed for daily use, while others may require less frequent application. Always follow the manufacturer's instructions.
For dry or dehydrated skin, look for hydrating formulations containing ingredients such as hyaluronic acid, glycerin, ceramides, panthenol or squalane, depending on your individual skincare needs.
Yes. Many serums are formulated with sensitive skin in mind, particularly those focused on hydration and barrier support. Introduce new products gradually and check the individual product instructions.
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