Serums

 

Premium Serums for Every Skin Concern

(Targeted Care for Glowing, Healthy Skin)

Transform your skincare routine with Idun Aesthetics’ curated selection of premium serums, designed to address every skin concern for all skin types. The right serum is a game-changer, delivering visible, targeted results—whether you’re looking to brighten your complexion, deeply hydrate, combat signs of ageing, or restore balance.

Our collection includes trusted brands like Circadia, Re-Dox Skin Lab, Fusion Meso, and more. Each serum is specially formulated with powerful active ingredients that work deep within the skin. From reducing the appearance of fine lines to improving uneven skin tone or boosting hydration, our serums are tailored to help you achieve your healthiest, most radiant skin.

The beauty of serums lies in their concentrated formulas, infused with powerful active ingredients that deliver nutrients deep within the skin to target specific concerns. Unlike moisturisers, which focus on hydration and locking in moisture, serums are designed to address skin concerns like fine lines, uneven tone, dullness, and dehydration at their source. By targeting these issues directly, serums provide visible, long-lasting results.

Whether your skin is dry, oily, sensitive, or combination, explore the best serums to enhance your skincare routine and achieve a glowing, nourished complexion. As the cornerstone of an effective skincare regime, serums provide concentrated nutrients that ensure your skin gets the care it needs, leaving it looking radiant and youthful.

Different Types of Serums

We know that every skin type and concern requires a personalised approach. Explore our carefully curated range of serums, designed to address your unique skin care needs and help you achieve your best complexion.
Hydrating Serums
Replenish your skin’s moisture levels with serums enriched with hyaluronic acid squalene, and other hydrating ingredients. These serums deliver deep hydration, leaving your skin plump, smooth, and radiant.
Brightening Serums
Target dark spots, uneven skin tone, and dullness with serums infused with Vitamin C, niacinamide, and other powerful brightening agents. Achieve a luminous, radiant glow and a more even complexion.
Firming Serums
Combat sagging and fine lines with serums formulated with powerful ingredients like peptides, growth factors, Vitamin A, and antioxidants. These actives work to boost collagen production, enhance elasticity, and improve skin structure. Ideal for mature or ageing skin, these formulas firm, tighten, and restore a youthful, lifted appearance, helping to reduce visible signs of sagging and fine lines over time.
Calming Serums
Soothe redness, irritation, and inflammation with serums formulated for sensitive or reactive skin. These gentle formulations often feature aloe vera, chamomile, Centella Asiatica (circa), niacinamide, oat extract, green tea, and allantoin to calm and restore your skin’s natural balance. Designed to reduce discomfort and reinforce the skin barrier, these serums help promote a soothed, healthy complexion.
Acne-Fighting Serums
Clarify and purify your complexion with acne-fighting serums containing salicylic acid, benzoyl peroxide, tea tree oil, niacinamide, and mandelic acid. These active ingredients target breakouts, control oil production, and help prevent future blemishes. If significant inflammation is present, incorporating calming serums into your routine may also help reduce discomfort and support overall skin balance. These targeted formulations work to promote clearer, healthier skin and a smoother complexion.
Repairing Serums
Support your skin’s natural healing process and strengthen its protective barrier with repairing serums formulated to enhance resilience and defend against environmental stressors. Key ingredients often include ceramides, peptides, panthenol,  hyaluronic acid, squalane, niacinamide, antioxidants, growth factors and retinoids. These powerful actives work together to hydrate, soothe, and rebuild your skin for long-term health and strength.

Flexibility for All Skin Types

Our diverse range of serums is thoughtfully designed to cater to the unique needs of all skin types, ensuring everyone can find the perfect formula tailored to their concerns. From hydrating serums for dry skin to brightening and anti-ageing solutions for mature skin, our collection offers targeted options to address a variety of skincare goals.

Whether your skin is acne-prone, sensitive, or showing signs of ageing, our expertly crafted formulas deliver visible, effective results. We believe in flexibility and customisation, so no matter if you’re tackling pigmentation, dryness, fine lines, or uneven tone, you can trust our serums to work seamlessly with your skincare routine to reveal your healthiest, most radiant skin.

Why Add a Serum to Your Skincare Routine?

Serums are the superheroes of skincare, lightweight yet infused with potent, active ingredients that directly address your skin concerns. Designed to penetrate deeper into the skin, serums work where they’re needed most to deliver transformative results:

• Hydrate and plump your skin for a smooth, radiant complexion.
• Brighten and even out skin tone, reducing the appearance of dark spots and pigmentation.
• Combat fine lines, wrinkles, and other signs of ageing with targeted anti-ageing actives.
• Minimise blemishes and control breakouts, promoting clearer, healthier skin.
• Soothe sensitivity and irritation to restore comfort and balance to delicate skin.

Pair your chosen serum with the perfect cleansers, toners, moisturisers, oils, SPF, and specialty products for the eyes, lips, and body. Together, these products create a comprehensive regimen that supports your skin’s health and radiance.

Shop by Skin Type

Choosing the right serum is key to unlocking your skin’s full potential. Discover our range of serums, thoughtfully categorised by skin type and enriched with the best ingredients for targeted results:
Serums for Combination Skin
Balance oily and dry areas with serums designed to deliver targeted hydration and control. These lightweight formulations leave your skin feeling refreshed, even-toned, and perfectly balanced.
Serums for Dry Skin
Replenish and retain moisture with deeply nourishing serums. These formulations soften, smooth, and combat dryness, leaving your skin radiant and hydrated.
Serums for Oily Skin
Manage excess oil and shine with serums that regulate sebum production and refine your complexion. These lightweight solutions help minimise the appearance of pores and prevent breakouts.
Serums for Normal Skin
Maintain your skin’s natural radiance with versatile, lightweight serums. These options provide hydration and nourishment without feeling heavy, keeping your complexion healthy and glowing.
Serums for Sensitive Skin
Soothe and protect delicate, reactive skin with gentle, fragrance-free serums. These calming formulations reduce irritation and support your skin’s natural barrier, restoring balance and comfort.

Shop by Skin Concern

Every skin concern requires a tailored approach. Explore our expertly formulated serums, enriched with powerful ingredients, to address your specific skin needs:
Serums for Acne & Blemishes
Target acne and blemishes with serums designed to purify the skin and reduce inflammation. Commonly used ingredients in these formulations include salicylic acid, niacinamide, zinc, and tea tree oil, which help minimise breakouts, control excess oil, and keep your skin clear and balanced.
Serums for Ageing & Wrinkles
Combat visible signs of ageing with serums crafted to boost collagen production and improve elasticity. Commonly used ingredients include retinol, peptides, growth factors, and antioxidants, which reduce fine lines and wrinkles, leaving the skin smoother and firmer.
Serums for Dryness & Dehydration
Replenish and lock in moisture with hydrating serums that restore your skin’s natural moisture balance. Commonly used ingredients in these formulas include hyaluronic acid, ceramides, squalane, and glycerin, which leave the skin soft, plump, and deeply nourished.
Serums for Redness & Rosacea
Soothe irritation and reduce redness with calming serums designed for redness-prone skin. Commonly used ingredients include centella asiatica (cica), panthenol, allantoin, and green tea extract, which provide anti-inflammatory benefits and restore comfort to sensitive skin.
Serums for Pigmentation & Spots
Brighten and even out skin tone with serums targeting pigmentation and sun damage. Commonly used ingredients include vitamin C, niacinamide, arbutin, kojic acid, and tranexamic acid, which help fade dark spots and promote a clearer, radiant complexion.
Serums for Sensitivity & Inflammation
Calm and nourish sensitive or reactive skin with serums formulated to reduce irritation and strengthen the skin barrier. Commonly used ingredients include oat extract, chamomile, ceramides, and bisabolol, which soothe inflammation and restore balance for healthier skin.
Serums for Texture & Large Pores
Smooth uneven skin texture and refine the appearance of pores with lightweight, skin-balancing serums. Commonly used ingredients include niacinamide, AHAs (glycolic acid, lactic acid), BHAs (salicylic acid), and zinc PCA, which help regulate sebum production and minimise pores.

Frequently Asked Questions (FAQ)

Why should I use a serum in my skincare routine?
Serums are designed to target specific skin concerns with high concentrations of active ingredients. Whether you’re looking for hydration, anti-ageing benefits, or acne treatment, serums deliver potent, fast-absorbing nutrients to address your unique needs.

How often should I use a serum?
For most people, applying a serum twice a day, morning and evening, provides optimal results. However, for sensitive skin or products with potent active ingredients, it’s recommended to start with use a couple of times a week to allow your skin to build resilience. Gradually increase frequency as your skin adjusts to avoid irritation and maximise benefits.

Can I layer multiple serums?
Yes, you can layer serums, and the general rule is to apply them from thinnest to thickest in consistency. However, the order can also depend on the ingredients. Typically, serums with exfoliating ingredients should be applied first to allow them to work more effectively. It’s important to understand your products and their specific instructions for optimal layering.

Should I use a serum before or after moisturiser?
Apply serums before moisturisers as they are more lightweight and concentrated. Your moisturiser will help lock in the serum’s active ingredients and provide additional hydration.

Can I use a serum with my other skincare treatments?
Yes, serums can be combined with other skincare treatments like exfoliators. However, it’s important to ensure that the active ingredients complement each other and won’t cause irritation or sensitivity. Always follow product instructions and introduce new combinations gradually to monitor how your skin reacts.

Shop Serums for Radiant Skin Today

Ready to elevate your skincare routine and achieve glowing, rejuvenated skin? Shop now to explore our premium collection of serums, designed to target your unique skin type and concerns.

The right serum is a skincare essential, delivering deep nourishment, hydration, and powerful active ingredients to transform your complexion. From addressing dryness and fine lines to enhancing brightness and targeting blemishes, our serums are tailored to meet all your skincare needs.

Discover the perfect formula for your skin at Idun Aesthetics, because every radiant complexion begins with the right serum. Shop today and take the first step towards achieving healthy, glowing skin.